BMW i8 Concept

With its publicity machine on full throttle, including a cameo role in the upcoming spy thriller Mission Impossible 4: Ghost Protocol, was there even a need for BMW to announced the creation of the BMW i8 plug-in hybrid last week? Like its i3 cousin, the i8 employed the LifeDrive architecture, compartmentalized design which incorporated lightweight composite of aluminum and carbon fiber-reinforced plastic (CFRP) as base. With this structural upgrade, BMW promised the i8 to dash from 0 to 62 mph in just 4.6 seconds with only a 1.5-liter 3-cylinder engine and a set of electric motor at the front. No words on the official cost of the vehicle except that it will be in “6-figure price range”, BMW’s ambitious BMW i sub-brand will first launch the i3 in 2013 with the i8 to follow in 2014. Speed Racer never had it as Freshthanamug than this!!!

Zombie Boy for Thierry Mugler

Rick Genest, the Canadian born ''Zombie boy'' as he is most commonly known, is the new face of MUGLER's premier men's collection and the Muse of creative director Nicola Formichetti. ''Zombie boy'' is covered head to foot in anatomical tattoos featuring bones and muscle structures. In the black and white images, he looks like a Zombie Prince in a tuxedo and in leather pants. Shocking and bizarre these images are meant to revolutionize fashion photography. Enjoy the Freshthanamug black and white photography and please appreciate Rick's individuality… 'Cause lets face it, there isn't a whole lot of it going on these days!!!

Freshthanamug Loft Of The Week

Our L.O.T.W. is designed and owned by well-known designer Steven Volpe, the loft situated on 355 Bryant St, San Francisco, California (that's right, we know where you live… So let us in if you hear us knocking), displays surprising 18′ ceilings that draw natural light in and allow the inhabitants to feel like they are living in a grand open space. Eight redwood timber columns dominate the interiors and continue up to the ceiling to create an imposing atmosphere. The beautiful combination of exposed brick and conservatory windows give the place a feeling of home without denying the owner his/her freedom. Glass doors leading out to a private courtyard connect the inside to the outside, while the upstairs bedroom with full bath offers the owner a relaxing private space. Custom built-ins and an exceptional selection of furniture create a modern living space. While we love every Freshtanamug loft that we've inhabited over our years here in S.F. we have to admit this might be the best we've seen in awhile!!!

Ron English ‘Zarkana’ Print

One of our favorite artist Ron English has collaborated with Cirque Du Soleil for their latest show based out of New York. Ron chose the Jovian character as the centrepiece for his Zarkana™ creation and inspired himself with Edvard Munch’s “The Scream”. We love his play on the "The Scream" and hope that perhaps he produces a Freshthanamug character from it. We'll keep our fingers crossed.

NBA 2K12 Covers

2K Sports just revealed the covers for the highly anticipated game, NBA 2K12. They have decided to continue with the old school theme, this time featuring 3 of the G.O.A.Timers Magic Johnson, Larry Bird and that cat with the baggy shorts, six rings and failed baseball career… (Sorry Mike, we still haven't forgiven you for denying Chi-Town 8 in a row). The artwork is incredible and of course NBA 2K is always Freshthanamug so we can't wait to get our hands on a copy.

Ferrari World Design Contest

Awhile ago, Ferrari hosted a competition which they dubbed the World Design Contest, a year-long project to single out seven finalists from a myriad of participants, all of whom designed unique, futuristic concept cars for the famous Italian supercar brand. Now, courtesy of Cool Hunting, we have some images straight from the Ferrari HQ in Maranello of the final seven designs, some of which we have images of here. Take a look and you'll agree that the future(?) of the famed brand is indeed Freshthanamug!!!

Gucci x Medicom Toy 90th Anniversary Bearbrick

Offered up is a preview of an upcoming collaboration between Italian fashion house Gucci and Japanese toymaker Medicom Toy. Produced in celebration of Gucci’s 90th anniversary, Medicom’s Bearbrick is spotted in what seems like a 400% size, donning iconic brand elements amongst a glossy black colorway. This will most definitely be the next Freshthanamug addition we make to our desk and we're sure they'll go fast so get on it quick!!!